Making this switch is of existential importance for the industry. The car of the future is a computer on wheels – and that must be reflected in the very first steps of vehicle design.”
“Key to this is to move away from the current design approach where software and technical functions are integrated in an existing vehicle concept and to transition to a new, software-defined vehicle. “The automotive industry can only afford the software it will need in the future if it cuts costs elsewhere,” says Falk Meissner, Partner at Roland Berger. These are some of the key findings of the latest publication in the Roland Berger study series “Computer on Wheels (4): The future of the automotive software industry: Spend, trends and how to transform.”
Starting in 2030, this can help avoid almost USD 16 billion of cost per year. The way to tackle this is with new design concepts in which the vehicle is built around a software platform from the outset.
By 2030, spending could rise from USD 26 billion in 2021 to USD 59 billion. As electrification, connectivity and automated driving functionality increase, the automotive industry will need to invest ever greater sums in software.
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